Relationship between Service Quality and Customer Satisfaction Research Paper

Relationship between Service Quality and Customer Satisfaction - Research publisher ExampleAdditionally, offering good fibre services leads to word of honor of mouth recommendation resulting in the increase popularity of a business. The flavour of services becomes a more important part in the hospitality sector. in that respect are assumptions that client satisfaction is the most reliable indicator of the quality of services. However, there are disagreements on whether hotels should focus on measuring the service quality or the customer satisfaction when determining the areas to purify on. Background Literature Related to the Problem There are different perspectives regarding the relationship between quality of services and customer satisfaction. Some people argue that satisfaction is a precursor of the quality of services. Others state that service quality results in customer satisfaction. Different methods have been used to examine how service quality relates to customer sa tisfaction. ...The level of satisfaction towards a service or good is determined by the perceptions of the consumers or customers. Moreover, satisfaction is crucial in the hotel business since it determines the capability of a hotel to attract new clients or bear on the existing ones. Some hotels such(prenominal) as Taj have created ways of getting feedback from their clients to enable them to measure the customer satisfaction towards certain services. This is crucial since the hotels are able to identify areas that require improvement and work on them. Improved service delivery results in the improvement of the overall image of the hotel. Additionally, the quality of services in a hotel can be measured through determining the perception of the customers towards the tangibles such as food. or so customers will determine the quality of a product by considering the price. This enables them to determine if a product is worthy a given price or not. According to Nagadevara (2008), the hospitality industry greatly relies on word of mouth communication in getting new customers as well as retaining the existing ones. If a customers checks into a hotel and is satisfied by the services offered, they are likely to share the association with their friends who might visit the hotel to enjoy a similar experience. On the other hand, a non-satisfied customer is also likely to share the experience with friends, which will result in the development of distaste towards the hotel. One factor behind the success of Taj hotels is the customer satisfaction. There are different factors contributing to customer satisfaction. One such factor is the beautiful architecture of the hotels that have made them be considered iconic.